This is a selection of my submitted photographs for the SS 2024 hard launch I completed in store. 

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This location is one of the largest flagship stores in the company. It is a category A store, receiving most of the collection, including rare runway pieces usually placed in only 3 stores worldwide. 

As the visual merchandiser in store, I launched collections, new arrivals, and performed weekly updates based on company directives. I also maintained and delegated how to abide to our company merchandising standards.

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Our store clientele strongly consisted of locals and tourists in search of product with our "A" logo, which influenced my placement of at least 1 logo piece in every story to increase our sales.